Communication and behavioral motivation in the subjective construction of risk perception. About the COVID-19 pandemic

Authors

Keywords:

Risk perception, risk, communication, subjectivity

Abstract

The perception of risk constitutes a fundamental concept in prevention actions in health. The information issued is important, but its effectiveness depends on how it is generated, transmitted, received and processed by people. The issuer has control over the first two elements, but not over the rest. The person is not a passive being, at the expense of external influences. The person actively interprets the messages received based on their interests, experiences, contexts, expectations, fears, etc. Integrate his experience with the information consumed and configure his notion of risk. This process, which the authors call "risk subjectivities" conditions the development of behavior. Both processes, communication and subjectivities of risk, will make up your "risk perception" and your behavior. Ignoring the elements that determine the efficiency of communication and the subjectivities of risk can reduce the effects of prevention actions.

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Published

2021-12-21

How to Cite

Román Hernández, E., & Román Hernández, J. J. (2021). Communication and behavioral motivation in the subjective construction of risk perception. About the COVID-19 pandemic. Anales De La Academia De Ciencias De Cuba, 11(3), e935. Retrieved from https://revistaccuba.sld.cu/index.php/revacc/article/view/935

Issue

Vol. 11 No. 3 (2021): septiembre-diciembre

Section

Social and Humanistic Sciences

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